Italia Oggi Sette: Ferrandi on the economic recovery and interationalization

Italia Oggi Sette publishes the comment of Andrea Ferrandi, Partner and Coordinator of the Legal Department of Andersen in Italy, on the economic recovery driven by international markets.

Due to the pandemic emergency and the consequent economic crisis, companies have focused on foreign markets by supporting internationalization activities.

The article analyzes the opportunities for Italian companies operating in foreign markets. The United States and East Asian countries are the most interesting markets for the growth of Italian SMEs.

Ferrandi, too, stresses the crucial role of the United States, which in the current political-economic context will regain the status of driving force behind the world economy.

Moreover, he points out that companies will have to anticipate “the trends” and study “the movements”. The reference sectors are hi tech, energy, healthcare and cybersecurity. The key to the success of the investment is to adopt a proactive approach in the consultancy between the professional and assisted company, focusing on differentiation and competitiveness.