{"id":14356,"date":"2021-07-02T10:51:12","date_gmt":"2021-07-02T08:51:12","guid":{"rendered":"https:\/\/it.andersen.com\/?p=14356"},"modified":"2022-09-30T16:03:57","modified_gmt":"2022-09-30T14:03:57","slug":"influencer-marketing-ferrari-vs-philipp-plein","status":"publish","type":"post","link":"https:\/\/it.andersen.com\/en\/influencer-marketing-ferrari-vs-philipp-plein\/","title":{"rendered":"Influencer marketing: Ferrari vs Philipp Plein"},"content":{"rendered":"<p>Our lawyer Gilberto Cavagna, partner specialized in the protection of intellectual property rights and the use of trademarks, analyzes a sentence of the Court of Genoa which involved Philipp Plein, as marketing influencer, and Ferrari.<\/p>\n<p>The Genoese judges clarified in which cases it is possible to include third-party products and brands in the content published by influencers on social media platforms.<\/p>\n<p>&nbsp;<\/p>\n<p>The professionals of Andersen in Italy organized a roundtable dedicated to &#8220;Influencer Marketing&#8221; during the Legalcommunity Week. Nicola Lopez, General Counsel of Procter &amp; Gamble Italia, and the influencer Denise Giselle Roman will participate as speakers.<\/p>\n<p>Palazzo delle Stelline (Corso Magenta 61, Milan)<\/p>\n<p>4.00 pm CEST<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our lawyer Gilberto Cavagna, partner specialized in the protection of intellectual property rights and the use of trademarks, analyzes a sentence of the Court of Genoa which involved Philipp Plein, as marketing influencer, and Ferrari. The Genoese judges clarified in which cases it is possible to include third-party products and brands in the content published [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-14356","post","type-post","status-publish","format-standard","hentry","category-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/posts\/14356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/comments?post=14356"}],"version-history":[{"count":3,"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/posts\/14356\/revisions"}],"predecessor-version":[{"id":20144,"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/posts\/14356\/revisions\/20144"}],"wp:attachment":[{"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/media?parent=14356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/categories?post=14356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/it.andersen.com\/en\/wp-json\/wp\/v2\/tags?post=14356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}